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An entrepreneur and philanthropist, Sheba is dedicated not only to her brand and products but also to giving back to the community. As an active philanthropist for years, she abides by the notion that “there is no limit to what we can do” and strives to make the world a better place by encouraging the woman who wears her parfum to “live life beautifully, give of herself generously and make dreams a reality”.

Truly Yours Parfums will work hand in hand and share profits with organizations that fund youth empowerment programs, medical research and assistance needs as well as promote individuality, inner strength and generosity, including unite4:good, Heart of Los Angeles (HOLA), Cystic Fibrosis Foundation/Jake’s Ladder and Extended Family Charity.


“Sheba has been a loyal and devoted supporter, volunteer and friend. Whenever there is a need for an HOLA ambassador, I know that I can count on Sheba to represent HOLA in the best light possible.”


-Tony, Executive Director of HOLA

www.cff.org

CYSTIC FIBROSIS FOUNDATION FUNDS GO DIRECTLY TO JAKE’S LADDER WALK, AN ANNUAL LOCAL EVENT THAT HAS RAISED OVER $1.5 MILLION FOR THE CYSTIC FIBROSIS FOUNDATION.

www.heartofla.org

HEART OF LOS ANGELES (HOLA) IS A NON-PROFIT ORGANIZATION THAT PROVIDES UNDERSERVED YOUTH IN LOS ANGELES WITH EXCEPTIONAL PROGRAMS FROM ARTS TO ATHLETICS. IN A COMMUNITY IMPACTED BY GANG VIOLENCE AND DRUGS, HOLA GIVES CHILDREN A PLACE TO DEVELOP AND EMPOWER THEIR SKILLS AND EDUCATION, AND STRENGTHEN THEIR COMMUNITY. SHEBA HAS BEEN INVOLVED WITH HOLA FOR OVER A DECADE.

“Sheba has been instrumental in fundraising for Jake’s Ladder since the beginning! She has sat on our committee, and helped fundraise over the years through her contacts, and treated Jake and our family like she would her own! Sheba has worked on the silent auctions, live auctions, and helped to coordinate the Jake’s Ladder gala and walk/run’s from start to finish!”

-Shellee Dyne, Jake’s Ladder

www.extendedfamily.org

The mission of Extended Family is to reward, inspire, and empower hard working single parents. Extended Family is a 100% volunteer charitable organization established exclusively for the purpose of offering financial assistance to hard working single parent families. They assist with necessities such as food, clothes, housing, transportation, medical… in addition to expenses related to education. Single parents and their kids need your help… because as a parent you don’t get a mulligan!

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